"Godard nailed it once and for all: at the cinema, you raise your eyes to the screen; in front of the television, you lower them. Then there is the role of the shutter. Out of the two hours you spend in a movie theater, you spend one in the dark. It’s this nocturnal portion that stays with us, that ‘fixes’ our memory of a film (the way you fix color on a canvas) in a different way from the same film seen on a television or on a monitor."
Chris Marker, director of La Jetée, Le Joli Mai, and Sans Soleil.
Full disclosure: he goes on to say how exhilarated he’d been by a recent viewing of An American in Paris on his iBook, so maybe we’re all just acting romantic for the hell of it.